Page 10 - September Toluna Magazine CA Edition

2 . L O L I W A R E | E D I B L E S T R A W S

Let's reduce plastic! Paper straws? No, let's talk about why this

company's straws are unique and more specifically about the

company Loliware. Two women had a goal after learning about the

billions of cups that ended up in landfills every year. They went on

the TV show Shark Tank to present edible cups in 2015, but the idea

had flaws. However with the right investors, raising their own

money by kickstarter and Mark Cuban, lead investor from Shark

Tank, the edible cups transformed into edible straws and are

coming soon in 2019.

CEO & founder Chelsea Fawn Briganti has a vision for this company.

Loliware's focus is on the ocean and their goal is to live a plastic

free world and tree free world.

How is the straw edible? The straw is made from seaweed and

designed to disappear by composting or by natural ways. The straw

feels and looks like a plastic straw, but is better than a plastic and

paper straw combined. It is gluten-free, sugar-free, and non-GMO.

In addition, paper straws only last about an hour but these straws

can last over 18 hours. How much better can it get?

P A G E 1 0 | T O L U N A