Page 11 - September Toluna Magazine CA Edition

3 . G U M S H O E A M E R S T E R D A M | S O L E S M A D E O F G U M

City Marketing Organization, I Amsterdam, saw that

there was a huge issue with gum in the Netherlands.

Every year, 1.5 million kilos of gum is found on the

streets. What people don't realize is that most gum

contains synthetic rubber.

Between the efforts of I Amsterdam, Gum-TEC &

explicit, Gumshoe Amersterdam was born being the

first shoe made out of gum.

Thanks to Gumshoe Amsterdam, say goodbye to plastic

soles, hello to gum shoes and cleaner streets that long

term also helps the environment. Talk about innovation

and thinking outside of the (shoe)box!

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